Bill Youngblood had never considered the senior care industry as a business option. Having worked in the electrical industry for most of his career, Bill was searching for a business that would allow him to earn a living doing something he could feel good about it. As a franchisee of Right at Home, Bill has been able to give back to seniors in his community while running the successful business he always wanted to own.
When choosing a franchise, what criteria did you use to make your decision?
Before I looked into franchising, I was in the electrical industry. I worked for Siemens right out of college. When I finally left Siemens, I looked into buying an existing business, but I never quite found what I wanted. I started looking into franchising, but I didn’t know much about it. I thought franchising was mostly fast food. When I found Right at Home, the model made a lot of sense to me. I didn’t know anything about running my own business, but Right at Home seemed like a perfect fit.
What was appealing to you about joining a franchise system?
When I decided to franchise with Right at Home, I had no previous experience in the senior care industry. There was a lot of room for me to make mistakes. Right at Home had already done the guess work for me when I entered the system. There are a lot of franchisees that are at your fingertips ready to answer any questions you may have. The franchisee community with Right at Home is very tight knit.
With regard to your previous experience, what skills do you feel helped you in your business?
It’s key to have a lot of perseverance in getting your business up and running, but Right at Home will be there to help you throughout the process. You also need to have a grasp on sales and marketing. Some people might understand senior care better than others, but if you don’t know how to go out and sell what you do it can be difficult. In this industry there are other businesses that are doing what you do, but Right at Home is different and you have to set yourself apart.
Why did you choose to enter the elder care industry?
Doing this for a living is very gratifying. I wanted the opportunity to give back and make money doing something that I believe in. After seniors are out of the hospital, they need help that isn’t short term. A lot of seniors need help performing simple tasks and some just need company. We are happy to provide these services!