Michael and John Clauser
John Clauser grew up in the Pleasanton, Calif., area, just next door to Livermore, Calif. He temporarily moved away while attending the University of the Pacific, where he studied business administration with an emphasis in marketing. Once out of school, Clauser and a cluster of friends decided to start their own company — a boutique marketing agency — with a unique model. The agency focused on partnering for-profit companies with nonprofit entities. With an understanding that broadcast media outlets allocate a certain number of on-air minutes to free marketing for nonprofits, the agency put together a business model that partnered businesses with nonprofits for a mutually beneficial advertising relationship and an added benefit of helping out the community. Because the agency was located in Stockton, Calif. — the city that notoriously filed for bankruptcy in May 2013 — the community development component was a point of pride for Clauser. “We did what we could to give people pride in Stockton and to help build the city from the ground up,” he said.
After about a year and a half of working at the agency, Clauser decided to leave Stockton and return to his hometown so he could help operate the family business — a small chain of pharmacies in the Pleasanton area, including a pharmacy that serves Bay Area assisted living and long-term care facilities. “That’s where Right at Home came in,” said Clauser. “I had been looking around for other opportunities, and had come across a Right at Home advertisement in Southwest Airline’s Spirit magazine. I decided to do some research, and based on the franchise support and network of owners, I ultimately saw it was the best decision for me.”
Clauser also said his decision to pursue Right at Home was validated when he had a chance run-in at Valley Springs Manor — the assisted living facility that recently made headlines for being shut down by the Department of Social Services. “Our pharmacies had built a reputation in the community that we will work with people to get their medication, even if they’re in a tough spot. So, about a week before the place was going to be shut down, a lawyer gave us a call on behalf of his client and asked us to pay a visit to Valley Springs Manor. It was about three days before the story broke. When we arrived, we found that the residents hadn’t received their medication for weeks — it was a really, really bad situation and the place was in total distress. The staff had no training on administering medication, and they were doing the best they could, but it was just terrible. Once we saw how bad of shape they were in, the state asked us to stay and help get the residents their medication. We then started our communication to get the place shut down and move the residents to a proper facility. At that point, I started feeling validated by my decision to work with Right at Home. There are plenty of places that are taking advantage of people, but Right at Home can help offset that. It’s more than a feel-good moneymaker — Right at Home serves a true need in our community.”
Why did you choose an opportunity with Right at Home?
First, the franchisee support was really attractive to me. Right at Home wants us to succeed. It’s not all about sales; they want you to grow with them. Second, the validation process — where you call other franchise owners and talk on a real level — impressed me. I asked everybody if the job was valuable to them, and they overwhelmingly said yes, that it had started off as making a living or creating a nest egg, but it has become a hugely valuable community resource. People said they were lost, didn’t know what to do about their aging family members, and thanks to Right at Home, have had their lives changed. That validation was a powerful part of my decision.
What are your expansion/development plans? Number of territory expansions? Time frame? What is your end goal?
This is my first Right at Home, and depending on how the system goes, I could see myself owning multiple locations. I definitely have intentions of expanding.
ABOUT RIGHT AT HOME
Founded in 1995, Right at Home offers in-home companionship and personal care and assistance to seniors and disabled adults who want to continue to live independently. Local Right at Home offices are independently owned and operated and directly employ and supervise all caregiving staff, each of whom is thoroughly screened, trained, bonded and insured prior to entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with over 300 franchise locations operating in 44 states nationwide and in Canada, the United Kingdom, and Ireland, as well as being the first U.S. in-home senior care franchise to enter China and Brazil. For more information on Right at Home, visit About Right at Home at http://www.rightathome.net/about-us or read the Right at Home caregiving blog at http://www.rightathome.net/blog. To learn more about franchise opportunities with Right at Home, visit http://www.rightathomefranchise.com.