When choosing a franchise, what were the criteria you used to make your decision?
When I was looking into franchises, I wanted something that had a strong growth model but also something that could make me feel like I was giving back. My wife, Jennifer, and I were looking into different franchise options when we came across the senior care industry. We have had a lot of friends who are taking care of their aging parents. We have seen the emotional and financial strain that it can take on people. We wanted a business that could ease that burden. We also wanted a franchise that cared about their franchisees. One of the striking uniqueness with Right at Home is that they genuinely care and they want to see you succeed.
What was appealing to you about joining a franchise system?
I was in the financial services and credit union industry for 35 years. I helped to build a company in a field that I had been working my entire life, but my wife and I were looking for something different; something we had never done before. We wanted a business where we could give back. Franchising has allowed us to take advantage of the trial and error process that has already been done for us. Franchising with Right at Home has allowed us to understand best practices in an industry where we have no prior experience.
With regard to your previous experience, what skills do you feel helped you in your business?
My background with the financial industry has given me experience with sales, marketing and executive management. These are all things that are crucial to running a business. My wife has a degree in psychology, so the blend of business and the emotional side that she helps to bring makes for a great combination in operating our Right at Home.
Why did you choose to enter the elder care industry?
My wife and I wanted to open a business that had profit potential but was also something that we could feel good about. We are in a place in our lives where we are looking for success that isn’t measured by traditional business standards. We wanted success in something that we could put our hearts into. The senior care industry has allowed us to own a business that has satisfied our need for giving back.