When choosing a franchise, what were the criteria you used to make your decision?
There are several criteria I used when making this decision. While researching my different options, I looked toward the organization level, responsiveness to my questions and concerns and how well each person I came in contact with at corporate represented the company. My decision was dependent upon how well corporate knew their product, the business model that they had established, and the number of locations that were already opening.
What was appealing to you about joining a franchise system?
Before I began looking into franchising with Right at Home, I was in the book publishing industry for 20 years. I was by no means an expert in senior care, but I felt confident making this investment because of the business model that was already in place. Having access to the marketing materials that Right at Home provides is a great asset. If you were to open a business from scratch, it would take you at least a year of development to reach the level that you begin with at Right at Home.
>With regard to your previous experience, what skills do you feel helped you in your business?
It is important to have a well rounded background in business management to succeed. When you begin Right at Home, every aspect of business is included – billing, accounting, sales, and marketing. As VP of sales at a publishing company, I didn’t quite understand the inner workings of accounting, but I did understand marketing, product development and margins. I knew that I could figure the accounting aspect as I went along because of my previous business experience.
Why did you choose to enter the elder care industry?
There are three areas of my life that got me thinking about the elder care industry. At first, I began thinking about the possibility after being contacted by a franchise consultant. Also, I relate to the elderly on a very personal level. My grandmother was in a nursing home and she would talk to me about feeling lonely. I knew if she was in her own home, she would have felt more comfortable and certainly a lot happier. And lastly, my mother has been a care giver for the last 9 years. She would share the most heartwarming stories, so when this opportunity came about, I knew it was something that I wanted to pursue. Above all, I wanted to establish a business that is secure. I am trying to develop my business to be known as the most responsive in my community when it comes to senior care.