Right at Home was recently featured in an article in Franchise Magazine titled “Right at Home continues global growth” about Right at Home’s China development deal. The article highlights Right at Home’s global growth in addition to how it is advancing the franchise forward. A portion of the article is below and can be read in its entirety by clicking here.
Right at Home continues global growth
Following its expansion into the UK market, Right at Home has recently signed a Master Franchise deal that will see it enter into China.
Right at Home, which is a US-based company that provides an in-home senior care service, entered the UK market through its UK Master Franchise Owner Ken Deary.
When Right at Home expands into China it will be the first US-based company in its sector with a Master Franchise partner in the country. Allen Hager, Right at Home CEO and Chairman, said: “This agreement and what it represents is incredibly exciting.
“The Chinese have very strong filial piety, or respect, for their parents, so there is a cultural predisposition towards caring for the elderly within the family structure. People in China prefer to stay in their homes rather than move into an institutional environment, so there’s an increasing demand for professional in-home elderly care assistance.”