Right at Home seeks share of senior care market.

Jim Gall hopes to help people maintain their independence as he opens a new Right at Home franchise in the Great Lakes Bay Region.

The company, which provides in-home elder care and assistance, will serve Midland, Bay City and Saginaw. Services will include non-medical care for senior citizens and people being treated for injuries, Gall said. This could include companion care, preparing meals, cleaning, doing laundry and transportation, as well as person-care services such as bathing and assistance with toileting, he said.

“Staying in your home and supplementing what families do in the home has a much lower cost to the family than to put mom or dad into one of those facilities,” Gall said. “They want to be independent; they’re happier at home. They’re comfortable at home, too. If you take someone who’s 75, 80 or older and put them into a new strange facility with new people, it can be kind of confusing for them. The home is really a great place to be.”

Gall discovered the Right at Home business model while investigating opportunities after leaving his job at The Dow Chemical Co. after 27 years.

Eric Little, senior vice president of franchise development for Right at Home, said Gall will run the 15th Right at Home franchise in Michigan. The company has more than 270 locations in six countries and has helped more than 75,000 clients since it started franchising in 2000.

Gall’s business will serve an area stretching from west of Sanford to east of Essexville, and from Pinconning south to parts of Saginaw.

“Our caregivers can show up for a couple hours in the morning to extending through 24/7 care,” Gall said.

What sets Right at Home apart from its competitors is the level of training its care givers receive, Gall said. He said caregivers are trained in various techniques for care and have continuing education opportunities.

“We have an extensive screening process because we want the best,” Gall said. “If we’re going to have someone’s mom or dad taken to the doctor or grocery store, we need someone who’s going to be responsible in doing that.”

Some of the company’s services can be paid for through the Michigan Medicaid waiver program, while veterans benefits, long-term insurance, supplemental insurance and out-of-pocket payments account for a share of the payment methods as well.