After 25 years in construction management, Rick Demshki found purpose in franchising with Right at Home, using personal experience to build a trusted in-home care business in his own South Bay community in Los Angeles.
After 25 years in construction management, Rick Demshki found himself at a crossroads. He took time off to travel and reflect before committing to a new path, ultimately landing on franchising in the in-home care sector. Personal experience played a significant role in his decision — having cared for his mother for several years, he understood firsthand the challenges families face when navigating home care. When evaluating his options, Demshki was drawn to Right at Home’s strong support system and the opportunity to build a meaningful business in his own South Bay community in Los Angeles.
“There are a lot of companies in this industry, but Right at Home stood out,” Demshki said. “They are one of the bigger players and they had an available territory where I live. I was born and raised in this area, so I saw a real opportunity for growth.”
For Demshki, this business is about more than financial success — it’s personal. He plans to focus on building a trusted, community-based operation that makes a real impact. With a structured system in place and the backing of a proven brand, he is confident in the process.
1851 Franchise recently sat down with Demshki to discuss his franchising journey with Right at Home, his passion for providing in-home care services and his plans for the future. Here’s what he had to say:
1851 Franchise: Frame your personal story for us. What did you do before franchising, and how did you decide franchising made sense for you?
Rick Demshki: I worked in construction management for 25 years. When that ended, I had the opportunity to pivot. I took a year off, traveled and then dedicated the next year to figuring out my next step. About a year ago, I began researching franchises, exploring different industries and business models. I ultimately narrowed my choices to a few in the in-home care sector, and Right at Home had the best presentation and support system.
My decision was also influenced by personal experience. My mom was in a rehab prior to COVID, and when COVID began, I moved in with my mother to be there full time and take care of her. I had been her caregiver for over four years until she passed a couple of years ago. That experience made me realize how valuable home care services are. Working in corporate construction was never truly fulfilling, and the company I worked for didn’t support my journey with my mom. When that job ended, I knew I wanted to do something meaningful. Right at Home was the best fit for me.
1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?
Demshki: I initially thought franchising was like buying a business in a box — you pay the fee and everything is set up for you. But it’s not that simple. While there is a structured system and support, it still requires a personal touch. You have to put in the effort to build and grow the business.
Some franchises — like fast food brands — may be more turnkey, but Right at Home is different. They provide tremendous support, but it’s still my business. They always emphasize that it’s my thing, and I have to drive it forward.
1851 Franchise spoke with Rick in greater detail to learn more about what made him select Right at Home and his plans for the future. They asked him revealing questions about his growth plans, what excited him the most about the company, and what advice he would give prospective franchise owners. To get the answers to these questions, read the full article at 1851 Franchise.
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If you want to read about other Right at Home franchise owners: visit us at Franchisee Interviews.
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About Right at Home
Founded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home offices are independently owned and operated, and directly employ and supervise all caregiving staff. Each caregiver is thoroughly screened, trained, and bonded/insured before entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with more than 750 franchise locations in the U.S. and five other countries. If you are interested in learning more or in owning a Right at Home franchise, please visit us at: https://rightathomefranchise.com/ or to read more about franchise ownership, visit our blog at: https://rightathomefranchise.com/forc/
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