MARKETING TO ATTRACT NEW FRANCHISEES

Articles, News, Research Process

With the International Franchise Association projecting 14,000 new franchises opening this year, representing a 2.1 percent growth from 2011, the franchising industry is predicting strong growth for 2012. With this large pool of prospective franchisees entering the market, senior care franchises as well as franchises in other industries, will use various strategies to stand out … Read More

The Validation Checklist

Articles, Research Process

The validation period of your journey to owning your own franchise is not only a critical step, but also an exciting learning opportunity.  While every person is going to ask different questions, here are a few things to consider when calling franchise owners. Schedule your call with the franchisee, don’t ambush them.  While this is … Read More

WHO IS THE NEW FRANCHISEE?

Articles, News, Research Process

Right at Home has been franchising over the last 12 years, and what we have found is that there isn’t just one specific mold for our franchisees.  Our franchisees come from a variety of backgrounds: some with business management backgrounds, others with experience in the health and wellness field, and others with a strong desire … Read More

Franchise Owner Profile: Beau Green

Articles, Franchisee Profile

Date Opened: 10.31.11 Location: Birmingham, Al. Website: www.rahbhm.com   The value and importance of family has been emphasized to Beau Green for as long as he can remember. Since the age of ten, Beau remembers watching his mother care for elderly relatives, instilling in Beau a desire for a career that makes a difference in … Read More

Strategy Aims to Improve Hospitals

Articles, News

An article recently published in the Los Angeles Times states that the Obama administration has recently passed a regulation that will reward hospitals for quality care. This initiative will motivate healthcare facilities to conform to a high quality of care and service to receive more benefits from Medicare. Low scoring facilities could face a penalty … Read More

Baby Boomers Increase the Need for Geriatric Social Workers

Articles, News

With the advancements in medicine and technology, the baby boomer generation will have the ability to live much longer than our ancestors. Because of, this growing population of seniors, it creates a demand for geriatric social workers. Recently, the Chicago Tribune highlighted this trend and offered insight into where the industry stands at this current … Read More

How to Prevent Failure

Articles, News, Research Process

Failure. The word itself invokes intense emotions. For some, that emotion is fear. For others, it’s motivation. I’ve been fortunate to know hundreds of small business owners during my time in franchising. I’ve seen some that were wildly successful who achieved things even they themselves thought were beyond their reach. They grew personally and professionally, … Read More