Financing your Business with your 401(k)

February 8, 2013Articles, Research Process

Due to the current lending environment, there are many challenges in securing financing when attempting to open your own business. Banks are more hesitant to lend and the entire loan process can be a long and frustrating experience.  Despite the tough financial environment, Right at Home has continued to build momentum year after year, while … Read More

Why Senior Care Franchises Work

July 10, 2012Articles, News, Research Process

Health care franchises have seen strong growth over the last few years with the need for home care services increasing as the baby boomers scrambled to find care for their parents. With the oldest boomers beginning to turn 65 themselves in 2011, there is a tremendous population that will begin to need these services, which … Read More

The Business of Senior Care

July 4, 2012Articles, News, Research Process

According to a 2010 US census brief, seniors are now the largest age group in the United States, and their numbers continue to grow each year. As such, the need for services provided by the senior care industry is booming, and will continue to grow as the population continues to age and life-expectancy rates increase. … Read More

MARKETING TO ATTRACT NEW FRANCHISEES

June 14, 2012Articles, News, Research Process

With the International Franchise Association projecting 14,000 new franchises opening this year, representing a 2.1 percent growth from 2011, the franchising industry is predicting strong growth for 2012. With this large pool of prospective franchisees entering the market, senior care franchises as well as franchises in other industries, will use various strategies to stand out … Read More

The Validation Checklist

June 1, 2012Articles, Research Process

The validation period of your journey to owning your own franchise is not only a critical step, but also an exciting learning opportunity.  While every person is going to ask different questions, here are a few things to consider when calling franchise owners. Schedule your call with the franchisee, don’t ambush them.  While this is … Read More

WHO IS THE NEW FRANCHISEE?

March 20, 2012Articles, News, Research Process

Right at Home has been franchising over the last 12 years, and what we have found is that there isn’t just one specific mold for our franchisees.  Our franchisees come from a variety of backgrounds: some with business management backgrounds, others with experience in the health and wellness field, and others with a strong desire … Read More

Three Indicators of a Great Franchise System

June 7, 2011Articles, News, Research Process

I joined Right at Home in 2008 to lead the franchise development team and increase Right at Home’s share of the in-home senior care market. As I conducted my research on Right at Home, it became clear that what I was looking for in a franchise company was very similar to what prospective business owners … Read More