TOP NOTCH FRANCHISE OWNER SUPPORT
THE RIGHT TRAINING AND SUPPORT LEADS TO THE RIGHT CARE
Our initial training consists of two phases. Phase 1 involves two weeks of training at our Franchise Support Service Center in Omaha, Nebraska. During this time, you’ll learn about the administrative and operational aspects of the business, as well as specific sales and marketing techniques for a home care franchise. You’ll also receive detailed computer software instruction on our communication and invoicing systems.
Phase 2 starts after your location opens. We come to you and work on site to ensure you’re developing successful daily routines to grow your business.
For the first 12-18 months, you’ll be included in the RightStart Program. A single support person will be assigned to you and will be dedicated to answering all of your initial questions as a new Franchise Owner.
Staff development is a crucial part of your business. As an independently owned and operated Right at Home franchise, you are in charge of staffing your care team and are responsible for their performance. However, in order to help you find the best staff, Right at Home, LLC provides optional recruitment and selection tools to help you select qualified caregivers in your territory. Your caregivers may also go through Right at Home University, our free, proprietary online educational program. You may also decide to utilize the Right at Home Care Rewards program, which offers incentives to keep caregivers motivated and provide recognition for a job well done
MEET OUR LEADERSHIP TEAM
Founder & Executive Chairman
President & CEO
VP of Marketing
VP of Franchise Business Solutions
VP of Franchise Learning and Coaching
VP of RightTEAM
Founder & Executive Chairman
Allen’s story is Right at Home’s story.
Allen founded Right at Home in Omaha in 1995 after spending nearly a decade in hospital administration in both West Virginia and Nebraska. He’s a graduate of Marshall University, Tulane University’s M.B.A. program and the Executive Development Program of the J.L. Kellogg Graduate School of Management at Northwestern University.
After founding Right at Home, Allen helped found the Home Care Association of America (formerly the National Private Duty Association) and served as its legislative chair and board member for eight years.
President & CEO
Brian Petranick is President of Right at Home, Inc. He has more than 26 years of experience in healthcare, entrepreneurship and business development. Twenty of those years have been specifically in home care and medical staffing. Since joining Right at Home in 2001, Brian has been instrumental in leading the organization’s growth and development to an internationally recognized home-care brand. From January 2007 to February 2014, he served as the organization’s Chief Operating Officer and has been its President since September 2010. Prior to joining Right at Home, Brian worked for StarMed Medical Staffing, a national healthcare staffing company with headquarters in Clearwater, Fla., and also for Kelly Healthcare Services, a national home-care company based in Troy, Mich.
Chief Operating Officer
Margaret Haynes joined Right at Home in 2011. She leads all day-to-day operational decision making and is responsible for enhancing the internal infrastructure that will allow Right at Home to continue to grow and fulfill its strategic intent. Prior to becoming COO in February 2014, Margaret was Senior Vice President of Support and was responsible for developing and implementing the franchise support, compliance and quality strategies for the organization and franchise system. She has more than 20 years of experience in providing client support/consulting, working with clients to increase business growth and profitability, and driving business execution through process improvement and project execution.
Prior to joining Right at Home, Margaret spent 18 years at First Data and most recently was Senior Vice President of Client Services/Data Operations at Infogroup in Omaha.
Chief Development Officer
Eric joined Right at Home in September 2008 as Senior Vice President of Franchise Development and was named Chief Development Officer in January 2015. He is responsible for leading Right at Home’s domestic and international growth efforts to find new, well-qualified franchisees who want to make a positive difference in their communities. He has 20+ years of franchising experience in a wide variety of industries, including business to business (B2B), automotive and home services, and children’s entertainment. Personally, Eric is active in the community as a youth coach for baseball and basketball, and as a volunteer teacher with Junior Achievement. Eric is a graduate of the University of Kentucky with a bachelor’s degree in Finance.
Chief Financial Officer
Jeff Vavricek joined Right at Home in 2010. In his role as CFO, Jeff is accountable for the financial operations of the company including forecasting, budgeting and the reporting of financial information. He also has oversight responsibility for information technology, human resources and risk management. Prior to becoming CFO, Jeff was Vice President of Programs and Services at Right at Home where he was responsible for developing and implementing programs that increase revenue, reduce costs, improve quality and enhance offerings for the Right at Home franchise system. Prior to joining Right at Home, Jeff spent more than 20 years with HSBC where he held roles in operations, sales, finance and product development. He has been recognized by the International Franchise Association as a Certified Franchise Executive since 2014. Jeff has his bachelor’s and MBA degrees from the University of Nebraska.
Vice President of Marketing
Pat Boyd is Vice President of Marketing and is responsible for branding, marketing and communications. Prior to joining Right at Home, Pat spent nearly 20 years with ConAgra Foods in brand management and marketing both domestically and internationally. He was most recently with Sergeant’s Pet Products leading innovation and brand management for a core enterprise. Before his tenure with ConAgra, Pat was with Methodist Health System in marketing, public relations and business development roles. He received an M.B.A. from the University of Nebraska.
Vice President of Franchise Business Solutions
Mike Flair, Vice President of Franchise Business Solutions, has been with Right at Home since January 2011. Prior to serving in this role, he was RightCare Director. In his current role, Mike is responsible for leading strategic innovation initiatives for the company, managing relationships with business partners, and overseeing key business technology-based applications used by franchisees. Mike has 14 years of home care experience. Eight of those years were with another major home care franchisor, including managing the local home care agency and serving as regional support manager and director of training. Prior to working in the home care industry, he worked for a national staffing company as an account manager, and dedicated more than 20 years to serving customers in the foodservice industry in Omaha.
Vice President of Franchise Learning and Coaching
Michelle Koester, Vice President of Franchise Learning and Coaching, has been with Right at Home since August 2009. Michelle has led Right at Home’s new Franchisee training class and all organizational learning programs. Michelle also oversees learning initiatives for RiseMark, Inc., Right at Home’s parent company. Her background includes a BS in mathematics and education, and an MS in adult learning, performance and leadership. Prior to joining Right at Home, Michelle provided leadership development consulting at Cox Communications (a nationwide telecom company), and adult learning opportunities at ExecuTrain (a global computer software training franchise).
Vice President of Franchise Learning and Coaching
Betty Harris joined Right at Home in 2016 and works with franchisees, international master licensees and corporate team members to develop and leverage a global mindset and approach to improving and enhancing the overall care staff experience. This includes establishing best practices the franchise system can leverage around sourcing, hiring and retaining employees; providing orientation, training and empowerment; and establishing the Right at Home culture. Betty has significant experience in the areas of human resources, organizational development, talent management, executive leadership, mergers/acquisitions, and business acumen. During the last several years, Betty has worked as a consultant where she helped numerous companies assess and leverage their human capital to create and sustain strategic success. Prior to that, Betty worked for 11 years with a global company where she served as an HR leader. Betty has a master’s certificate of organizational development and a B.S.B.A. and holds several professional certifications.
I DIDN’T EVEN THINK ABOUT HOME CARE, ELDER CARE, ASSISTANCE, UNTIL IT BECAME PERSONAL. AND THIS WAS MY GRANDMOTHER. SHE’S IN HER LATE 80S. SHE FELL AND BROKE HER HIP ENOUGH TIMES THAT NOW SHE CAN’T WALK. THAT’S WHEN I REALLY REALIZED HOW IMPORTANT THIS BUSINESS IS AND WHAT A DIFFERENCE IT MAKES AND THAT IT’S NOT ONLY PROVIDING THE DIRECT SUPPORT FOR THE CLIENT, BUT FOR THE CLIENT’S FAMILY AS WELL.
JENNIFER SELDEN, FRANCHISE OWNER