Executive Update with Right at Home | June 28th, 2022

Duration: 29m 57s

Description: Margaret Haynes, CEO of Right at Home discusses the state of Right at Home, what traits are looked for in a franchisee, the results of our franchisee survey from Franchise Business Review, and where she sees Right at Home in three to five years. Here is a summary of the discussion topics:

  • Haynes sums up the first six months of 2022 with energized enthusiasm. Owners in the US and across the globe continue to stay focused on the mission, improving the quality of life for those we serve.
  • Haynes reviews the special attributes that separate Right at Home from other systems, such as experience, engagement with the development team, hiring of caregivers, and owner training. They discuss the experience and passion needed to become a franchise owner.
  • Also announced were the survey results from Franchise Business Review. FBR gave Right at Home top awards for Franchisee Satisfaction. 
  • Haynes discusses how baby boomers are now moving into the senior age bracket, changing technology, supplementing technological care with human interaction, and attracting more caregivers to the workforce.
  • Multiple scopes of services provided by Right at Home are reviewed, including companion care, personal care and specialized nursing services. Homemaker Companion and Personal Care are 99% of the focus in our systems. Specialized nursing services is a small percentage.
  • Right at Home not only helps seniors, but they also can help adults 18 years or older if disabled or having catastrophic injury survivors.
  • Haynes discusses how Right at Home reviews different technology based on phases or elements of aging, i.e., home monitoring systems, wearables, etc., helping owners understand the capabilities based on the need of the particular client. 
  • Corporate Owned Locations within Right at Home are used as test kitchens, rather than taking time, focus, and energy away from the franchise system. It also provides a day-to-day connection to what is happening in the in-home care industry.
  • Once an owner opens their doors, a business performance coach is actively engaged with the franchise owner to build out an annual plan with goals and objectives. Town halls, webinars, facebook groups, and performance groups are also discussed.
  • Margaret discusses the proprietary internal system called RightFocus, which owners can access providing feedback and key performance indicators of the health and business success in a dashboard model.

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