Right at Home's Strategic Leadership Council (SLC) represents all franchisees and helps influence the strategy of owner-focused decision-making. As in-home care shifts to meet clients’ needs, Right at Home regularly taps into the expertise of its SLC in reviewing systemwide innovations to improve service delivery.
The American population is aging, with nearly 10,000 people turning 65 daily. Most would prefer to live at home, yet more than 70% of seniors will need assistance with activities of daily living, according to the United States Department of Health and Human Services. That’s why the demand for in-home support services continues to soar. The Right at Home franchise is a leading in-home care system that meets this growing demand and focuses on improving the quality of life for seniors and their families. The Right at Home Strategic Leadership Council (SLC) helps ensure that franchise owners’ feedback and suggestions are heard and that the franchisee network continues to thrive. In this article, we’ll discuss how the SLC advocates for franchise owners’ needs.
The Omaha-based company Right at Home includes more than 700 locations in the U.S. and five countries, serves thousands of clients, and employs thousands of caregivers across the United States.
The company formed the Strategic Leadership Council (SLC) comprised of 12 elected and appointed franchise owners to represent all franchisees and help influence Right at Home’s strategy of owner-focused decision-making. As in-home care shifts to meet clients’ needs, Right at Home regularly taps into the expertise of its SLC in reviewing systemwide innovations to improve service delivery. For the first time this year, the SLC elected its first two female co-chairs: Renee Concialdi and Michelle Rankine. The women, who have each spent more than nine years as franchise owners in their territories, are excited to lead the SLC over the next year.
Meet a Few of the SLC Members:
Michelle Rankine
Michelle Rankine, of Texas, was finishing her doctorate and working as a professor when her brother was paralyzed in a car accident. She was introduced to in-home care more than 11 years ago when she had to get support services for him. After meeting an in-home care franchise owner, she considered franchise ownership as a possible career.
Today, Rankine owns three Texas locations, covering Collin and Denton Counties and parts of Tarrant and Dallas Counties.
As an SLC member, Rankine helps pilot new processes and technology before they’re rolled out to the franchise locations. Recently, her office finished piloting an app that encourages caregiver compliance with clocking in and out and tracks any compliments caregivers receive from clients or their families. Because the recruitment and retention of caregivers are critical to providing quality care, Right at Home is always looking for ways to recognize them for their contributions.
Renee Concialdi
Renee Concialdi, of Pasadena, California, helped care for her mother throughout her childhood. When her mother could no longer live independently and moved in with her family, Concialdi hired caregivers from Right at Home to help.
Inspired by her positive experience with Right at Home, Concialdi bought her first franchise in Pasadena nine and a half years ago. In 2019, she invested in her San Gabriel location, and most recently, she bought a third location in West Covina.
“We have a network within the SLC, and then we have networks in our region and performance groups,” she said. “People at the top and through the different ranks at corporate really want to know how they can help. They are taking a lot of franchisee best practices and putting them in a format where owners across the system can use them.”
Ryan Naegle
Ryan Naegle, of Chattanooga, Tennessee, owns three Right at Home locations in Tennessee with business partner Bryan Hensley. He opened his first location in 2016 without health care or franchise experience. Hensley approached him about investing in a home care business in their community. Naegle said Right at Home’s culture and business model appealed to him.
The best part of serving on the SLC is hearing about what’s working for owners in every region of the country.
“I’m very quickly reminded that everyone has good ideas and watching them execute those things is invigorating and pumps you full of adrenaline,” Ryan said. “It makes you stop and look at what you’re doing.”
Brian Maroney
Brian Maroney once owned two retail franchises and served on a leadership committee for that company. After reading an article focused on the aging population and demographics, Maroney considered investing in an in-home care franchise in Linwood, New Jersey. They now have two territories.
As an at-large member, Maroney helps regional representatives with their regions. He serves on the innovation task force and is excited about technology that can help families with “pre-care.”
The SLC plays a big role in charting the franchise’s future. The corporate office encourages the council to share its ideas, and Maroney is excited to be a part of it.
Brian said. “Everyone is trying to make Right at Home better, and they’re doing it to provide better care for people in our communities.”
(FOR THE FULL STORY WITH MORE IN-DEPTH INFORMATION ON MICHELLE, RENEE, RYAN, and BRIAN M., CLICK HERE)
If you are interested in becoming a member of the Right at Home family, submit the form below.