Meeting the Need in Texarkana: How Right at Home Franchisee Matt Blocker is Expanding Compassionate Care Where It’s Needed Most. With 14 offices across nine territories, Blocker is bringing Right at Home’s high-quality in-home care to Texarkana, a deeply underserved market for senior services and veterans’ benefits support.
Matt Blocker’s journey into franchising with Right at Home* began with a simple goal: to help people. What started as a meaningful friendship with his now business partner has turned into a thriving multi-unit operation focused on compassionate, high-quality in-home care. Today, with 14 offices across nine territories in Texas, Blocker is using that experience to bring Right at Home’s services to Texarkana — a region with high demand but few providers.
From building a nurse-integrated care model to assembling specialized teams for veterans and long-term care insurance support, Blocker and his team are setting a new standard in care delivery. His passion, faith-driven leadership, and commitment to excellence are now making an impact in one of the state’s most underserved areas.
1851 Franchise spoke to Blocker about what sparked his journey into franchising with Right at Home and how he plans to bring high-quality home care to underserved markets like Texarkana. Here’s what he had to say:
1851 Franchise: Frame your personal story for us. What did you do before franchising, and how did you decide franchising made sense for you?
Matt Blocker: I was an executive at a major retailer for about four years, and I was also working at a nonprofit that helps at-risk kids get the care and attention they need. That’s where I met Randy Price, my partner and franchisee of Right at Home in Tyler, at the time. We became friends, and he was looking to expand and help more people. That was my first interaction with a health care setting.
It was great. I think this is one of the best industries because you’re not just working with a product or moving a box — you’re helping people. That really caught my heart. I’ve now been in the business for the last eight and a half years.
1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?
Blocker: The beautiful thing about a franchise is that you get a recipe or business model that’s already working, along with brand recognition, so you don’t have to penetrate the whole market on your own. You’re able to grow at a faster rate than if you were a mom-and-pop business without that kind of support.
Over the years, there have been several key moments where someone from Right at Home corporate really helped us through hard times — whether it was navigating a payer source issue, staying on the cutting edge of the market, or just asking the right questions and providing guidance when something changed.
Overall, it’s been great to have a business model you can make your own while still having a strong template to build and grow from.
1851: What made you pick this brand? What excites you most about this company?
Blocker: The biggest thing I liked about Right at Home is that they’re operationally focused. They looked inward first to make sure what they were selling and advertising was authentic. That really comes through in the corporate culture, and that’s what drew me to the brand.
What excites me most about the company is the future. The industry is growing, and Right at Home has a strong focus on innovation, quality, and care. As we navigate changes in payer sources, new technology, and new ways to serve clients, I believe Right at Home’s guidance will help us move forward. I’m excited to face those challenges and come out ahead. I think the next 10 years in home care are going to bring a lot of change, and I believe Right at Home will be at the forefront of that.
1851: What advice do you have for other people thinking about becoming franchise owners?
Blocker: My biggest advice is to jump in with both feet. Meet people, join a performance group, work with your peers and neighbors, and be open to asking questions. Take full advantage of all the resources the franchisor — in this case, Right at Home — provides.
A lot of successful people have a “do it yourself” mentality, but in franchising, you’re paying for support, and that support is there for a reason. Use it to its fullest potential.
Also, focus on taking care of people, both internally and externally. If you take care of your team and your clients, and you’re proactive in using the available resources and getting the word out about your services, things will fall into place. Don’t isolate yourself — lean into the support that’s offered.
If you’re interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit https://rightathomefranchise.com/.
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If you want to read about other Right at Home franchise owners, visit us at Franchisee Interviews.
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About Right at Home
Founded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home offices are independently owned and operated, and directly employ and supervise all caregiving staff. Each caregiver is thoroughly screened, trained, and bonded/insured before entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with more than 750 franchise locations in the U.S. and four other countries. If you are interested in learning more or in owning a Right at Home franchise, please visit us at: https://rightathomefranchise.com/ or to read more about franchise ownership, visit our blog at: https://rightathomefranchise.com/forc/
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