Right at Home’s people-first culture is unique at both the corporate and franchise levels. Explore how this in-home care franchise brand stands out as such a special place to work.

Right at Home, the 700-plus-unit in-home care franchise, stands out in the competitive home care industry due to its unparalleled focus on culture. From the corporate leadership team to the caregivers working directly with clients, the brand fosters an environment of support, recognition, and collaboration. 

This commitment to culture is a driving force behind its long-standing success, as evidenced by numerous accolades, including the Great Place to Work® certification and recognition from Franchise Business Review’s Culture100 Awards.

1851 Franchise spoke to Vice President of People Strategy Nikki Holles, Director of Franchise People Strategy Jessica Schultz, and Franchisee Michelle Rankine about what makes Right at Home such a special place to work. 

Meeting People Where They Are

Right at Home’s culture thrives on meeting franchisees and employees at their unique points of need, ensuring each caregiver and team member feels supported. This approach extends to accommodating varying levels of technological proficiency among staff and ensuring everyone can access resources that enhance their work experience.

“Every employee across the Right at Home network — spanning over 50,000 people — has varying levels of technological awareness and proficiency,” said Holles. “Different parts of the job require different types of technology, whether it’s something as simple as clocking in and out or more engaging tools like a rewards and recognition program, an engagement platform, or a social feed. It’s essential that we meet employees where they are in terms of their technological needs, knowledge, and skill sets.”

Right at Home’s franchisees experience an extraordinary level of support that goes beyond operational tools and resources. Franchisees benefit from transparency in data-sharing and a collaborative approach to strategic planning, fostering a community of mutual growth.

“Support changes as you grow in the business — I think you then become the support, too. For me, starting out was crucial,” said Rankine. “I purchased a resale, so it wasn’t the same experience as starting from scratch. Everything came at me fast, and my business coach was invaluable during that time. My neighbors were also a huge support, stepping in when unexpected challenges arose. You can’t always predict what will happen, but having that kind of backing from the system and my peers made all the difference. I’m forever indebted and thankful for the support I received.”

Additionally, the Strategic Leadership Council provides a platform for franchisees to voice their perspectives and ensure communication across regions remains consistent.

“The Strategic Leadership Council serves as representatives for different regions across the United States, ensuring that the voices and concerns of each area are heard,” said Rankine, who serves on the council. “It helps synergize communication in a large system, making sure everyone knows what’s happening. The council acts as a voice for initiatives and provides one-on-one opportunities for franchisees to share what they’re seeing in their businesses. It’s a soundboard for the entire system, addressing regional trends and struggles while working toward meaningful change.” 

Corporate-Driven Recognition and Consistency

Right at Home places a strong emphasis on recognition, particularly through programs like the Caregiver of the Year initiative. These programs not only celebrate extraordinary caregivers but also reinforce the company’s core values of compassion and service.

“Our Caregiver of the Year program helps define what extraordinary truly means,” said Schultz. “By allowing franchisees to nominate an exceptional caregiver, we highlight the incredible work being done every day. It showcases caregivers who go above and beyond to help clients, reinforcing what our business is all about. Celebrating these extraordinary individuals keeps us focused and energized, and it’s one of the reasons we all love working here.”

Consistency across locations is another cornerstone of Right at Home’s culture. Corporate oversight ensures uniform standards for client care, caregiver training, and branding.

“Our Brand Standards department ensures consistency across the entire Right at Home network,” said Holles. “Franchisees are required to uphold specific standards that align with our commitment to quality. We evaluate our brand standards through three key components, one of which is consistency. Whether it’s a client, a referral source, or a caregiver, we want everyone to have the same experience, whether they’re engaging with the San Antonio, Boston, or Los Angeles office. The branding, colors, and caregiver training should all be consistent across locations.”

Celebrated as a Best Place To Work

The Great Place to Work® certification and Culture100 Awards underscore the brand’s commitment to fostering a positive work environment. These accolades are not just a testament to employee satisfaction but also tools for franchisees to attract and retain top talent.

Right at Home’s people-first approach has cultivated a culture that resonates across all levels of its organization. Whether through comprehensive franchisee support, consistent operational standards, or meaningful caregiver recognition, the brand exemplifies what it means to lead with heart in the in-home care industry.

“I think everyone comes to Right at Home with a purpose to fulfill. It reminds us of the incredible work our caregivers do and the impact they have on our clients’ lives,” said Schultz. “Caregivers work firsthand with clients, creating meaningful change. It’s truly amazing to acknowledge the difference they make every day. That, in a nutshell, reflects our culture and what we strive to achieve daily.”

Read the full article at 1851 Franchise.

If you are interested in franchise opportunities, visit our available territories map. Or for your convenience, visit availability in Texas.

If you want to read about other Right at Home franchise owners: visit us at Franchisee Interviews.

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About Right at Home

Founded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home offices are independently owned and operated, and directly employ and supervise all caregiving staff. Each caregiver is thoroughly screened, trained, and bonded/insured before entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with more than 700 franchise locations in the U.S. and five other countries. If you are interested in learning more or in owning a Right at Home franchise, please visit us at: https://rightathomefranchise.com/ or to read more about franchise ownership, visit our blog at:  https://rightathomefranchise.com/forc/

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