Right at Home, a leading in-home care franchise with more than 750 locations across the U.S. and abroad, is expanding into new territory, Wausau, Wisconsin. With a growing senior population and increasing demand for quality care services, Wausau presents a prime opportunity for entrepreneurs looking to make a meaningful impact while building a sustainable business.
The city is home to more than 23,000 aging adults, many of whom prefer to age in place. As the need for personal care and companionship continues to rise, Right at Home is seeking franchise owners who are ready to meet that demand with compassion and professionalism. Backed by a business model refined over three decades, franchisees benefit from extensive training, ongoing support, and a nationally recognized brand that’s earned top honors from Entrepreneur Magazine and Franchise Business Review.
Wisconsin already boasts 11 successful Right at Home locations, and Wausau’s demographic trends make it a natural next step. As Jennifer Chaney, Vice President of Franchise Development, explains, “We’re prioritizing markets like Wausau that align with our mission and offer potential for meaningful impact. We’re looking for passionate entrepreneurs who want to make a difference in their communities while benefiting from a proven business model.”
Right at Home’s growth momentum is strong—37 new franchises were awarded and 27 locations opened in 2024 alone. In 2025, the brand earned multiple accolades, including Top Overall Franchise, Most Profitable Franchise, and Top Franchise for Veterans. These awards reflect the strength of the model and the success of franchisees who are supported every step of the way.
To learn more about why Wausau is a promising marketand hear directly from the Right at Home team, read the full article from 1851 Franchise: https://1851franchise.com/rightathome/right-at-home-expanding-in-home-care-services-in-wausau-wisconsin-2730504#stories
Ready to explore franchise ownership with Right at Home? Visit https://rightathomefranchise.com/ to see a list of available territories and hear about the experiences of current Right at Home owners.