Zubin Kapadia joined the Right at Home family in 2020. Today, he runs four thriving territories across the Nassau North Region in New York. But Zubin’s road to franchise ownership was long and winding. Before becoming a Right at Home franchisee, Zubin’s 32-year career had taken him to 17 different countries in a wide variety of industries.
As he told us, “I had a diverse background, which started in law. I was an attorney for several years, then I moved to some work in the government, then I did some finance work, and eventually I ended up in health care.”
That was 2008. Caregiving has been Zubin’s primary focus since that time. But why did the career journeyman finally settle on one field, and what is it that ultimately brought him to Right at Home?
Finding the Perfect Balance
“Right at Home has the best corporate and front office that I evaluated across different franchises, and the support structure is phenomenal,” says Zubin.
But it goes beyond just the support. There’s also a unique balance in the approach Right at Home takes to franchise development. That support comes with an unusual amount of freedom, which proved the perfect fit for an experienced professional like Zubin.
As Zubin explains, “Right at Home provides just enough support to help you, but doesn’t get in your way of success. And I think it’s critical for any franchise owner to be able to develop their own systems and processes and really drive the business forward.”
But, Zubin stresses, with Right at Home, that freedom is always backed by an incredible support structure.
Taking Full Advantage of Right at Home’s Resources
“As an owner, I try to focus on growing my business and working on the business as opposed to working in it,” says Zubin. “So on a typical day, I’ll be looking at key metrics across the system and across our organization to make sure that we’re making progress.”
Fortunately, Right at Home provides a number of extremely intuitive tools for tracking these metrics. As Zubin explains, “Right at Home uses WellSky as a client management system. WellSky has a lot of reporting, so that’s a great way to track anything you need from sales to recruiting – your pipeline, your performance, and your turnover rate with caregivers.”
These KPIs make it possible to identify areas where performance may be lagging or where there is room for improvement. Zubin notes that these metrics are “important to measure and understand so that as an owner, I can either make some tweaks on the process side, add some additional funding to that effort, or just change the way we’re doing things.”
Joining Fellow Franchisees
As valuable as these metrics are, Zubin reserves special praise for the value of his Performance Group. A Right at Home Performance Group is made up of fellow franchise owners. Most Right at Home franchisees can become eligible to join a Performance Group after one year of operation.
Zubin explains that the 10 owners in his Performance Group “get together four times a year to measure each other’s performance, to talk about strengths and weaknesses, and to present new ideas. And I’ve found that invaluable.”
Being part of a Performance Group is a chance to connect with other owners, learn from their experiences, and share some of your own. Zubin notes that his Performance Group has been an excellent source of both positive reinforcement and constructive criticism. As he tells us, “I’ve been a Performance Group member now for over two years, and it’s proven to be one of the best tools for me as an owner, especially in terms of understanding where I’m doing things right and potentially where I’m doing things wrong.”
Doing Your Homework
For those considering home care franchise ownership, Zubin’s journey is proof that success stories come from all kinds of professional backgrounds. No two paths to franchise ownership are quite the same. But there is one thing that a lot of franchise owners have in common. They almost universally recommend exploring all of your options before joining Right at Home. To Zubin, this due diligence is the best way to really highlight what makes Right at Home so special.
“Do your homework,” says Zubin. “Talk to different organizations, and then when you come to Right at Home, you’ll see the difference right away.”
When you do that comparison shopping, Zubin notes, you’ll realize that few other organizations in any sector provide the kind of franchise support that you’ll find with Right at Home. And because so many franchise owners were happy to answer Zubin’s questions when he was still in that homework phase, he is more than pleased to return the favor today.
“I get calls all the time from different prospective franchisees,” says Zubin, “and I’m happy to talk to them because I had the same support when I was looking, and it proved invaluable.”
Focusing on the Mission
Even more than the support structure and proven model for success, Zubin tells us that it’s the culture of Right at Home that truly sets it apart. To Zubin, the work that caregivers do is vital, and those who provide this type of service answer to a higher calling than just money.
With Right at Home, Zubin found an organization that shared his view. Zubin explains that “Right at Home really cares. And I think that stood out to me when I originally talked to a lot of the owners. And you see that throughout the organization, and from the corporate office.”
As Zubin tells us, “I got involved in health care because I really wanted to be involved in an industry that gave back to the community, that was providing goods and services that allowed people to live a better life. And I think home care is the ultimate embodiment of that.”
To learn more about franchising with Right at Home, visit https://rightathomefranchise.com/