Executive Update with Margaret Haynes CEO | 11.12.24

Duration: 29m 14s

Description:

Right at Home Margaret Haynes, president & CEO, is interviewed by Jen Chaney, CFE, VP of Franchise Development.  Haynes joined Right at Home in 2011 and her guiding focus helps Right at Home build sustainable, profitable businesses through effective coaching, process improvement, and execution. Haynes provides an up-to-date summary of the brand mentioning strong metrics across the network, with an increased number of caregivers, hours, and clients being served. She emphasizes the value of home care in alleviating pressure on health care systems and the positive impact of recent political changes on the industry. 

State of the Union

Margaret is proud to announce that the Right at Home network as a whole is having a great 2024. Network hours are going up, and distinct clients being serviced are going up. At a recent performance group held in California, she was excited to listen to owners exchange best practices and discuss burning issues. She heard them talk about recruitment and ways they can get caregivers to contact Right at Home first. Franchise owners spoke about getting to know caregivers, and appreciating and valuing them. Margaret adds that the future of Right at Home is looking so amazing.

Performance Groups

Bright Ideas and Burning Issues:  Coaches from the corporate team work with all the different franchise owners and also help facilitate Performance Groups. This year alone, over 12 bright ideas were transitioned into best practices, many revolving around caregiver recruitment and retention, as well as how to engage with your local VA. At the performance groups, we also discussed burning issues that owners are experiencing, such as executing the fundamentals and reviewing key performance indicators that bring value to your business. Right at Home wants the owners to have a great support structure to build sustainable, profitable businesses.

Who Can Attend:  Primarily the owner attends the performance group as stated in the bylaws of the group since they discuss sensitive information such as financial data, operational metrics, or personnel issues. If it is not the owner, it needs to be somebody with at least 25% ownership because of the sensitive information being discussed.

Membership Requirements:  Being a member of a performance group is not a requirement, but the owners that belong to a performance group happen to outperform those franchisees that don’t belong. Around 44% of franchisees belong to performance groups. At the beginning of 2024, there were 11 groups. At the end of this year, there will be 14. There are also plans to add 3 more groups next year. Because of benchmarking your yearly data with your peers, you’ll need to be in business for at least one year. Groups get together face-to-face two times throughout the year.

Future of Home Care and Election Impact

Haynes notes that both presidential candidates discussed the value of home health care 30-45 days before the election. Margaret chairs the Home Care Assn of America (HCAOA), and they saw that discussion as a big win. She feels that the HCAOA needs to continue to advocate for home health care as it will take pressure off the entitlement programs, Medicare, and Medicaid. They want clients who are using our services to take advantage of all the resources that are available to them, and also to help take the pressure off of the health care system because of the growth of our aging population. It is also important that our franchisees be active in their state and local governments. We advocate for them to be constantly talking about home care and its value.

Advice for Prospective Franchisees

Margaret notes that it’s important to ground yourself. Spend some time thinking about your loved ones and how you would like to be taken care of as you age through the process. If you can say you are passionate about creating that experience for others, then this business is for you.

In-Home Care Myth

Margaret was asked to debunk a myth about ageism and care. She states that it’s important to know that Right at Home has caregivers that come into the home. Some people believe the caregiver is going to come in and do everything for the client. The caregivers come in and work alongside that client and let the client focus on what their abilities are, not their disabilities. They focus on what they can do. An example she mentioned was a woman who is 97, and she is going to start having to use a walker. She is not eating as well because she can’t take her hands off to do the cooking. So Right at Home is going to do some light cooking and companionship.

Final Advice

Think about what you are passionate about. That you really want to focus on improving the quality of life for those that we serve. A Right at Home franchise is a business you can be in for yourself but not by yourself.

NEXT SCHEDULED TALK: 

December 3 – 2 pm CST

Register here:

Caregiver Recruitment and Retention with Nikki Holles, VP of People Strategy and Jen Chaney, VP of Franchise Development

Watch the previous Interview with Margaret Haynes

If you are interested in becoming a member of the Right at Home family, submit the form below.

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