Growth with Right at Home | Brady Schwab
Duration: 32m 17s
Description:
Right at Home’s Jen Chaney, VP of Franchise Development, and Brady Schwab, Chief Growth Officer, discuss Growth with Right Home and what the Growth & Technology team is doing to help and support franchise owners on their innovation journey and what partnerships they are looking into for the future.
Intro & Background
Brady Schwab, Chief Growth Officer, has been with Right at Home for the past two years. He has a background in hearing health care, working both clinically and then also with a multinational hearing health care company. After having different roles in sales, business development, and M&A, he joined Right at Home. Now Brady helps grow the Right at Home footprint – from finding great franchisees to join the system to M&A activities around corporate-owned locations. He is also involved in corporate innovations which include developing new ways to serve the clients and franchisees, as well as finding strategic partners who can complement and augment Right at Home’s offerings.
Innovation
Brady leads the innovation team at Right at Home. The innovation team identifies opportunities, evaluates them in a structured approach, and creates solutions. They work with franchisees in identifying problems, brainstorming innovative products, and looking at out-of-the-box ways to approach the solutions, trying to understand the challenge from as many different vantage points as possible. Their goal is not to build a big robust expensive answer but to move quickly to the minimally viable product, test, learn, and then move again. With more of this kind of startup mentality, the team can be really efficient, really fast, and get it out in front of people to get feedback and learn if it was successful. We then keep doing the process over and over to develop a solution with more and more answers.
Remote Monitoring
Brady notes that Right at Home believes that people are at the center of in-home care, and that’s never going to go out of style. However, we need to make sure that we bring care to as many people as we possibly can. Technology can unlock capabilities and expand the caregiver population. So, remote monitoring and technologies are going to play an important part in that growth. As we spoke to family caregivers, we asked them to provide their opinion about using a product for their own parents that would be less intrusive than a camera and would monitor motion, ensuring that mom’s patterns are consistent and there is movement about the home. Caregivers thought this would be very useful. We also discovered that people care differently if they are across the country or across town. Some people wanted more of a self-serve option for peace of mind and others wanted to be warned or alerted.
Feedback on Innovation
Whether it’s process, service, or product, the franchisee lens always is utilized because we would completely miss the mark if we didn’t ask the people who are closest to the caregivers and clients and executing. Right at Home also leverages the strategic leadership council, which is a group of elected and appointed franchisees from the system that sits on the council, as well as their task forces. The innovation task force is a diverse group who are engaged in testing and providing feedback. They are currently testing two technologies, thinking about it from a business standpoint, profitability, and risk mitigation standpoint, as well as how to sell it and coordinate its use.
Strategic Partnerships
Brady discusses partnerships and what they can bring to franchisees. He puts the partnerships into three buckets:
- Group Buying, Amazon businesses. Taking advantage of our big swath of business owners to attain group buying discounts.
- Value Proposition partners. They bring value propositions to our owners, such as employee benefits.
- Referral partners. These are partners that work with patients, potential or existing in different aspects of healthcare. They could be medical systems, home health, hospice, or palliative care. We partner with them to ensure the clients are getting the most comprehensive, cost-effective care, especially around discharge or rehabilitation.
Ultimately it’s up to the franchise owner to really strengthen the relationship with the local provider.
Leveraging Partnerships
When you start with Right at Home, all these relationships are created for you just by completing a business profile form. The form contains all the info our referral partners need to credential or enroll you. We will then plug you into the partnerships that work best for you, depending on the care you provide and the business you have. We also have a “Hub” where franchisees can see updated info on these partners, how quickly they pay, their contact info, expectations, etc. Our goal is to make sure our franchisees are taking advantage of these opportunities locally. If you started your own business, you would not be able to take advantage of group buying, value propositions, etc.
NEXT SCHEDULED TALK:
Check our website for the schedule of upcoming Tuesday Talks.
Oct 8 at 2 pm CDT Executive Update with Margaret Haynes, CEO and Jen Chaney, VP of Franchise Development
Oct 22 at 2 pm CDT Supporting Franchisee Success with Mallory Hoskinson, Senior Director of Growth and Engagement and Jen Chaney, VP of Franchise Development
VIEW RECENT TUESDAY TALKS:
If you’d like to view some other Tuesday Talks, here’s a few you might like:
Marketing Your Business with Right at Home | Dawn Drazdys
Caregiver Recruitment and Retention with Nikki Holles
Executive Update with Right at Home | Margaret Haynes, CEO
Interested in becoming a member of the Right at Home family? Submit the form below.
#Franchising #Leadership #SuccessWithSignificance