Why Right at Home? Heather Lantry Testimonial
Duration: 3m 57s
Description: Join Heather Lantry, franchise owner from Chicago, as she discusses her experiences with the Right at Home network. Heather talks about the marketing support and coaching she has received from Corporate, which helped her increase the organic search results and social media presence. Heather also details some of the benefits of being a Right at Home franchisee such as the network of support she receives from other franchise owners and the corporate office.
What Kind of an Impact does Right at Home’s Marketing Support have on your Business?
The marketing support that Right at Home provides has been especially helpful for Heather and her business. She notes that they have tried to increase their organic search results with their social media, but by working with her corporate’s Online Marketing Specialist (OMS), they have made a tremendous positive impact on her business. Her OMS has provided such great information about how and when to post, what to post on social media, and how to then roll a post into a blog or test some additional unique content on the website. Heather adds that they have some unique pages on their website that generate unbelievable activity, and she is really grateful to corporate for providing such robust support.
What Kind of an Effect does Right at Home’s Coaching Staff have on Your Business?
The consistency that Heather Lantry has received from the coaching staff has been very much appreciated. Heather also thinks it’s especially great to belong to a Business Performance Group and have the same facilitator for the performance group, as well as being her performance coach. Heather notes that having the same coach as well as a performance group facilitator is miles beyond what she’s experienced in the past when those were two different people. She adds that having more intimate knowledge about her pain points, as well as her metrics, really allows her coach to point her in very specific directions, addressing problems and providing a more pointed, creative approach to help her solve any issues that come up.
Looking at the Next 3-5 Years, What Makes You the Most Excited About Being a Right at Home Franchisee?
Heather is most excited about her husband joining her in the business full-time and that it feels like a new day. Having her efforts duplicated, she admits it is exponentially more when you have a partner full-time. It has been a great start to this year. Heather adds that she believes the industry is in such an interesting place, ripe for consolidation, and there’s such a seismic shift that needs to happen. She believes Right at Home is really well positioned to make a tremendous difference in our communities.
In Your Mind, What is the Benefit of Being a Right at Home Franchisee?
There are so many benefits to being a Right at Home franchisee. Heather admits it’s the freedom to own your own business, the structure, the support, and the recipe you get as a franchisee, and the support that you have from the franchise system is just beyond comparison. She loves being able to work for herself and do things the way that she wants to do them. But she also enjoys having best practices and a whole community of people that she can turn to for answers. Heather admits that it can be lonely being a business owner. With Right at Home, she has this whole network of support from the franchise system itself, from the corporate office, her performance group team members, and other franchisees across the system. It’s just the perfect combination of independence of business ownership and the recipe for success.
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If you would like to listen to other franchise owners’ stories, click the links below:
Meet the Family | Harpreet Kaur
Why Right at Home? Matt Field Testimonial
Why Right at Home? Mark & Dr. Nicole Ross
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